McAdams and McAdams

Marketing Strategy & Consulting for the Lighting Industry

Creative Services:

  • - Direct marketing/HTML email
  • - Collateral, brochures, sales sheets and catalogs
  • - Trade show graphic and booth design
  • - In-house digital product photography

Creative Services

Digital Services:

  • - Web site design and development
  • - Site usability evaluation and optimization
  • - Web analytics and traffic analysis
  • - Search Engine Optimization
  • - Flash & Video
  • - Viral and social network marketing
  • - Webinars

Digital Services

Print Services:

  • - Bulk and direct mail
  • - HTML email
  • - List evaluation and purchase
  • - List management
  • - Telemarketing
  • - Fulfillment

Print Services

Event Marketing:

  • - Booth design and construction, booth graphics
  • - Show promotion and follow up
  • - Show logistics management
  • - Booth incentives
  • - Press release distribution

Event Marketing

Promotional Marketing:

  • - Develop new sales channels
  • - Develop and manage sales incentive programs
  • - Orchestrate sales meetings and events
  • - Produce specialty promotional items

Promotional Marketing

Public Relations:

  • - Strategy, messaging & planning
  • - Writing services
    (Press releases, case studies, contributed articles, white papers, blogs)
  • - Media relations
  • - Tradeshow support

Public Relations

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